Brandy de Jerez

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Social Responsability

The Consejo Regulador del Brandy de Jerez is co-founder of the “Fundación Alcohol y Sociedad” (FAS) which was created with the aim of collaborating with society in a search for integral solutions which will encompass all aspects related to alcoholic drinks. This commitment springs from the need to provide an objective approach to the issue and offer realistic, feasible solutions rather than mere demagogical proposals.

The Foundation was conceived with the idea of providing a meeting point for representatives of different social sectors and is a place for accurate, reliable study and reflection which, based upon experience and research, serves to give both support and advice to all those social forces committed to the issue. After performing an in-depth analysis of the social situation the Foundation then carries out specific campaigns to alleviate the effects of irresponsible consumption of alcoholic drinks by promoting non-consumption amongst high risk groups (minors, motorists, pregnant women, the sick…).

For the Foundation the collaboration of all parts concerned (Administration, NGOs, parents, trade unions, political representatives, the scientific community and, of course, the industry itself) is the best way to guarantee the success of any initiative which aims to implant healthy habits, eradicating the consumption of alcoholic drinks amongst high risk groups and setting up prevention projects and campaigns which allow these objectives to be achieved. The collaboration of all concerned, without exception, can do nothing but favour the success of any such initiative.

The “Fundación Alcohol y Sociedad”  was set up in the year 2000 with this spirit of public service and collaboration and has highly skilled specialists at its disposal in the fields of Medicine and Social Sciences. All these form a part of the Expert Committee, which freely and independently produces realistic and feasible proposals which are then transformed into specific action points and research projects.

Ideology

• Educate is to prevent, education is one of the most effective tools in the prevention and fight against risky behaviour related to the consumption of alcohol
• Non-consumption in high risk groups (motorists, minors, pregnant women, the sick..)
• Culture determines healthy consumption habits, culture exerts a powerful influence in determining moderate, sensible, responsible consumption habits.
• Society as a whole must collaborate in the fight against risky behaviour related with the consumption of alcohol. The industry, consumers and society in general must all collaborate in the fight against this type of conduct.
• Loyal co-operation between industry and the scientific community, cooperation between industry and the scientific and sociological community should be developed on the basis of sincere, open and ethical dialogue.
• Effective and realistic policies, close collaboration between industry and other political and social interlocutors leads to the development of more effective, transparent, realistic policies which are devoid of demagogy.
• Accurate information, consumers have the right to accurate information regarding the alcoholic content of drinks, far removed from any demagogy, bias or manipulation.
• Moderate consumption has no negative effects upon non-risk groups. The moderate, sensible and responsible consumption of alcoholic drinks has no negative consequences upon the health of people who do not belong to any group identified as being at risk (motorists, pregnant women, minors, the sick…). Furthermore, the moderate consumption of alcoholic drinks is closely linked to our habits and the historical culture of Spain.

www.alcoholysociedad.org